Isabelle is a Lead Experience Strategist and Designer with 8 years experience across UX, service design, CX, research and digital creativity. Known for her big-picture creative thinking, strategic focus, and infectious energy, Isabelle’s superpower lies in rallying teams around meaningful insights to deliver solutions that truly resonate.

Whether she’s running co-design sessions, mentoring teams, or leading projects, Isabelle brings a unique mix of empathy, creativity, and strategic thinking to the table. She’s comfortable with the entire design process—from deep-dive research to sketching out concepts, validating ideas, and guiding them through to launch.

With hands-on experience across every stage of the design process—from in-depth research and concept sketching to testing and launch—Isabelle brings a mix of empathy, creativity, and strategic insight to each project. Her career highlights include leading award-winning work at Colenso BBDO and driving service design for HBF’s largest transformation program.

When she’s not thinking up ways to solve societal problems, you’ll probably find her enjoying homemade pizza, sipping natural wine, or devouring a good fantasy novel. With roots in Australia, work experience in New Zealand, and a home base in Denmark, Isabelle is always bringing a fresh perspective wherever she goes.