Spark 5G Street Museum
Spark 5G Street Museum
Spark 5G Street Museum
App
Year
2023
Client
Spark NZ
Spark New Zealand needed a unique way to launch and promote their expanding 5G network. Simply highlighting faster speeds wasn’t enough, as every competitor could make similar claims. The challenge was to capture attention and genuinely engage the community by showcasing the creative potential of 5G technology.
The Spark 5G Street Museum is an immersive AR experience that transformed the streets across New Zealand, celebrating Kiwi creativity and establishing Spark's 5G Network as the network of creativity.
Immersive AR Exhibits: Five distinct AR experiences, co-created with New Zealand artists, each reflecting their unique creative journey such as Parris Goebel journey and creative drive as a globally recognised choreographer
Simple mechanics: To minimise barriers, the experience was designed to be straightforward, with the AR exhibits accessible through scanning QR codes on street posters in 5G-enabled zones, like shopping districts and transport hubs
Physical Gallery Presence: Traditional gallery-style assets in the streets created excitement and intrigue, blending the physical and digital worlds seamlessly
Role: UX lead, IA, user flows and wireframes, content strategy, UX writing, workshop facilitation
Recognition
Best Awards, Silver - Installation and Exhibition