• Spark 5G Street Museum

  • Spark 5G Street Museum

  • Spark 5G Street Museum

App

Year

2023

Client

Spark NZ

Spark New Zealand needed a unique way to launch and promote their expanding 5G network. Simply highlighting faster speeds wasn’t enough, as every competitor could make similar claims. The challenge was to capture attention and genuinely engage the community by showcasing the creative potential of 5G technology.

The Spark 5G Street Museum is an immersive AR experience that transformed the streets across New Zealand, celebrating Kiwi creativity and establishing Spark's 5G Network as the network of creativity.

  • Immersive AR Exhibits: Five distinct AR experiences, co-created with New Zealand artists, each reflecting their unique creative journey such as Parris Goebel journey and creative drive as a globally recognised choreographer

  • Simple mechanics: To minimise barriers, the experience was designed to be straightforward, with the AR exhibits accessible through scanning QR codes on street posters in 5G-enabled zones, like shopping districts and transport hubs

  • Physical Gallery Presence: Traditional gallery-style assets in the streets created excitement and intrigue, blending the physical and digital worlds seamlessly


Role:
UX lead, IA, user flows and wireframes, content strategy, UX writing, workshop facilitation


Recognition

Best Awards, Silver - Installation and Exhibition